Because even fashion can be animal friendly. We love animals! We do not want animals to be hurt, suffered or killed for our products. We do not use fur or leather, or down. We exclude animal experiments. Since 2018 we are officially PETA approved vegan.
The respectful handling of animals is not only a central element of our sustainability strategy, but an affair of the heart. With our "Non-Violence" philosophy we set a clear signal against animal cruelty and oppose any kind of cruel treatment of animals in the supply chain.
We completely refrain from leather, fur and down in our collections. 80% of our collections are vegan and completely free from animal ingredients.
Nevertheless, we are not a purely vegan label, as alternative textile fiber production often still does not provide enough environmentally compatible materials that represent adequate alternatives in terms of our quality standards and our holistic sustainable claim.
Nevertheless, for the benefit of the animals, we have committed ourselves to using only those animal products for which no animal had to die or suffer. Our silks and wools are controlled in a controlled manner and non-violently. All animal products, are produced under species-appropriate standards.
Once silk was one oft he most luxury fabrics in the world, a precious material only affordable for privileged and wealthy people. Now silk can be found almost everywhere, because of the silkworm breeding. Conventionally there are tow types of silk on the marked. Tussah and Mulberry silk - named by trees, the food of the animals. Mulberry silk is the most common type. When it’s time the worm builds a cocoon with a thin thread of silk around its body. One tread can have a length of 3000 meters. The goal is to win this silk tread without having it been destroyed, to get a pure, clean and fine surface oft he silk fabric. So while the worms are pupated in the cocoon the usually get killed, before they are ready to slip out oft he cocoon, by boiling in hot water.
We love the luxury touch of silk, the feeling on the skin. But we also love animals and we don’t want them to suffer or get killed for any, and especially a luxury product. So we deiced to use only Ahimsa silk, also known as Peace Silk for our products. The word „Ahimsa“ is Sanskrit and means „nonviolence“ – one of the most important principles in Buddhism.
At the production of Ahimsa Silk the „destroyed“ threat will be picked up, after the butterfly slips natural out of the cocoon. Therefore it has to cut the cocoon with its biting tools. After picking it up the cocoons are soaked in hot water to solve the clue and make it ready for processing.
Ahimsa silk is more expensive than conventional silk, because of the additional cost of time and effort to get a product. often produced by hand and does not have the same uniformity like Mulberry silk, because oft he destroyed threats. It is more like wild grown silk, with a more visible texture. This is not a lack of quality; it shows it natural origin and makes every garment to a special, unique piece.
Wool in general is a natural fiber that has been clipped from sheep for over 5,000 years.
„Virgin“ wool can characterize wool taken from a lamb's first shearing or adult sheep’s wool that has never been used, processed, or woven before. In both cases Virgin Wool is won from living, healthy sheep by clipping. “Wool“, on the other hand, can be obtained from dead or sick animals or even from recycled wool fabric and respinning the resulting fibers.
There is a limited world supply of virgin wool, so the items made from virgin wool are more expensive as compared with those made of regular wool.
The thought of recycled wool is a good approach, but often it is not clear if the origin wool has been produced cruelty free, so due to our ethics, we won’t use this kind of wool for our products.
Sheep who lives on organic farms are not harmed with preventive antibiotics, hormones or pesticides. The animals have enough space not these farms to live on and genetically manipulated food is not allowed on these farms. Further the wool is silicone-free and not chemically treated. So it is more gentile to the skin.
Merino Wool is wool is an extra fine sheep wool that comes form Merion Sheep, a special breed prized for softest wool of any sheep. The Merino sheep was originated in Spain, but the modern Merino was domesticated in New Zealand and Australia.
Unfortunately on many conventional farms it is a common practice to treat Merino sheep with the so-called „Mulesing“ process, where the surplus skin between the sheep’s rear legs is cut of without any painkiller or anesthesia to prevent pest infestation.
For us is the humane treatment of animals a matter of the heart. We don’t support the Mulesing process and only use virgin Merino wool from selected farms that work mulesing-fee.
We are often asked why we do not use fake leather instead of leather. Also, artificial leather is not a really good option for us, as it often contains PVC or environmental issues is as problematic as real leather. In addition, artificial leather is relatively less robust and therefore not very durable. So we want to look for a real alternative and have discovered this, in addition to vegan, PVC-free leather, in the form of cork. Cork is extracted from the bark of cork oaks, which do not need to be felled for this purpose. It is thus a renewable and natural resource. Cork is not only as durable as conventional leather, but also very breathable, moisture-repellent and light in weight. In addition, there are other innovative materials that we currently test for their longevity and wearing properties and soon you want to present as a nice alternative to Lender.